Post image for Why you shouldn’t be focusing on the numbers (and what to do instead)

Here’s a summarised version of how I used to help my clients achieve their profit goals. Set an annual profit target, divide it by 12. Then figure out what you need to sell each month to achieve the number. Put in place a plan to do it. And this helped, to a certain extent. Lots […]

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Post image for How to make it easier to do business with you

We recently returned from a short break away in Brittany, Northern France. We were camping – well, of a fashion, to be honest we were in a lovely 3 bed static caravan. Call me strange, but my minimum requirements for an overnight stay are a private toilet and shower. So far, I’ve dug my heels […]

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Post image for Are twizzly pencils bad for business?

Actually I think the correct name for them is ‘mechanical pencils’ – you know the ones that you twizzle the end to get more lead out off them? They usually come supplied with a handy little eraser at the top, as opposed to those simpler pencils, made of wood, that need sharpening all the while. […]

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Post image for The loudest noise in your business

Some exciting things have been coming up for my clients recently, but interestingly, they weren’t the first things that they wanted to sort out when we started working together. This is probably the same in your business. The best way I can describe it is like this. Imagine you are sitting at your desk and […]

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Post image for The 5 areas to focus on, to grow your business

These are the 5 key areas that you should be focusing on, in order to grow your business and become more profitable. 1. Your Customers Get really clear on who they are and what they want. You probably think you already know this, but I’m willing to bet that you don’t. You have to get […]

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Excellence versus perfection

by Alison Bradford

Post image for Excellence versus  perfection

I want to talk to you about the subtle difference between Excellence and Perfection, and how the pursuit of one will propel your business forward, whilst the other with hold it firmly back. “Perfectionism is not a quest for the best, it is a pursuit of the worst in ourselves, the part that tells us […]

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Post image for What makes a confident business owner?

I’ve realised that there’s something I’ve not being talking about. It’s not been deliberate – sometimes I don’t see what’s right under my nose! But I’ve been going back through the testimonials and feedback from the business owners who’ve been through my 12 week Business Growth Masterplan programme, and I’ve realised that, aside from the […]

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Post image for Let’s talk about your pricing, again!

Way back in my corporate days working in telecoms, I remember a former boss telling about the Rule Of 7 – that we need to hear something 7 times before it sinks in! She very possibly made it up, but it doesn’t make it any less true. How often have you had a light-bulb moment […]

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Post image for How to make faster, more effective decisions

How do you feel about making decisions in your business? Uncomfortable? Nervous? Excited? Afraid? I hear lots of business owners struggling with this and worrying about making the ‘wrong’ choice. – Do I hire a new member of staff? – Do I move to a new office? – Do I increase my prices? – Do […]

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Post image for Take a tip from Taylor Swift and sort out your pricing!

Not that long ago, Taylor Swift took on Apple Music, in an attack about them not paying artists, writers or producers for the 3 month free trial period they offer. What is quite remarkable is that Apple responded so quickly and did a complete u-turn, now promising to pay artists during this free trial period. […]

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