So often I hear the advice ‘just be yourself’ or the latest buzzwords ‘ be authentic’ and yes, I completely agree with this but am I the only one sometimes wondering – okay but who am I? Over the past few years I’ve taken numerous personality type tests (mainly in the corporate world of course) [...]
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Last week I was a guest on a webinar run by Amanda Alexander of www.coachingmums.com. Her webinar was talking about the 7 sins of Mums who are coaches, but really, I think they’re applicable to most business owners, whether you’re a mum or not. My own sin that I was there to talk about was [...]
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Since getting my Kindle I still have mixed feelings about it. On the downside I do miss my paper books and being able to flick back and forth to remind me of something. I know I can do this on a Kindle but it’s just not as easy to flick back to something you want to [...]
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I’ve been having lots of conversations just lately with business owners about marketing their business and it got me thinking about what makes me buy from a business. We know about the ‘know,like and trust’ factor and how marketing is really about building relationships and connecting with your future clients, but what are the emotional triggers that [...]
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